What they don't teach you in business school(Rating: 4)
This book is a myth buster for what they teach you in business school. Based on traditional understandings about marketing, this book takes it to the next step and helps the small business owner pick out what could actually work for them, on their often limited budget. If you are a small business owner just starting out, buy this book, read it, and pick out 3 things to implement. And do it before all those ad reps come calling on you. It's invaluable advice for entrepreneurs. |
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